My frustrations with Apple’s new Macs

So Apple released their new Macs with Apple Silicon now, and while I was really looking forward to this transition, there are things that just irk me and make me hold off from purchasing.

What was released?

Apple put out three new computers, that all feature on new System-on-a-Chip (SoC), named M1. It’s a 13″ MacBook Air, a 13″ MacBook Pro and a Mac Mini.

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Thoughts on “Spring Forward”

1. The Event.
While it has been noticed that Tim Cook seemed to feel really comfortable on stage, it was too long. For me it started with a real downer. I don’t care about HBO, as I live in Germany. Then, the MacBook. Leaked before, still exiting. Nice engineering. But why rub the gold in peoples faces from the beginning?
Then the watch. First that model, Apple showing that it cares about the world. Confusing, though: Showing that Apple Watch helps rich white people running in Africa feels like a strange message to me. And that excitement. Oh, that must have been true, as she will have a blog on apple.com. At least there was a woman on stage. Then Kevin “Adobe Flash” Lynch showing off a ton of features. Some useful for wealthy people (Apple Pay, Hotel Room unlock), others creepy (send your heartbeat), others whimsical (Draw your dick a cute message). Pricing. The “Edition”. I would rather buy a car for that money, or a great bicycle.

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More on the iPad.

iPad

What I have been reading during the last hour, was a lot of criticism, lots of people seem to be disappointed of the iPad.
Well, that´s pretty much normal, afair – take a look at all these latest launches of Apple products. All these rumored features in the time before whispered by tons of experts and “experts” are too much to be delivered at one launch – and no one would expect any other company to bring that much innovation to the markets in single products.

Of course it is dissapointing that the iPad does not support Videochat, does not support Flash (I do not believe that Flash is the best technology for flash video, anyway), is unable to beam you to the Maledives – oh, wait, that wasn´ t rumored? I am so sorry.

The dissapointment is the lack of multitasking – but I do believe, that Apple will add that, once they have it worked out in a way that is appropriate for such a tablet device. But still, even though I do not love Apple: This is the best tablet to date, and it will most likely be the best tablet when it will be available. Of course, the hardware is not perfect, a flat bottom would be better for on table use, iPad is a bit heavy, or think of a second dock connector for keyboard use in landscape mode (which was much more laptop like). And the screen will (compared to PixelQi solutions) suck at outdoor use I bet. Or more video out options, like Display Port or HDMI. I don´ t have to mention that I would love USB Host on a device of that size, do I?

All nice to have, but not that necessary – because it has Apples software on it, which is just impressive and has huge competitive advantages like all the iPhone Apps and iTunes. No other company will (ever?) be able to offer those.

And let´s not forget one other thing: This is a home entertainment device rather than a mobile companion device – battery life, the screen – all this makes it a device for at home use, particulary when you are on holiday and stay in a cabin or so. A leisure device with some sunday work features. Maybe I am wrong here, and I believe future iPads will be different, better.

Let´s be realistic: This is Apples´ first torpedo to sink netbooks (meaning: the devices between notebooks and sub 4 inch devices. Not perfect, it will most certainly miss its target, the ship will not sink. But better be scared of the next one. The iPhone 3GS was the one that sold best until now – I believe a 3rd generation iPad will be similar. If Apple just listens a little bit to the complaints of the people, this generation will sell more than O.K. and future iterations will be .. just fantastic, at least as far as sales figures go.