Thoughts on “Spring Forward”

1. The Event.
While it has been noticed that Tim Cook seemed to feel really comfortable on stage, it was too long. For me it started with a real downer. I don’t care about HBO, as I live in Germany. Then, the MacBook. Leaked before, still exiting. Nice engineering. But why rub the gold in peoples faces from the beginning?
Then the watch. First that model, Apple showing that it cares about the world. Confusing, though: Showing that Apple Watch helps rich white people running in Africa feels like a strange message to me. And that excitement. Oh, that must have been true, as she will have a blog on apple.com. At least
there was a woman on stage. Then Kevin “Adobe Flash” Lynch showing off a ton of features. Some useful for wealthy people (Apple Pay, Hotel Room unlock), others creepy (send your heartbeat), others whimsical (Draw your dick a cute message). Pricing. The “Edition”. I would rather buy a car for that money.

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