Instant Noodles

Sorry, no further impressions in the Palm Pre I learned to use and love before WebOS 2.0 which will make a good thing even better – just a few lines on a new Google service.

I`ve been using Google services for years, and I am not planning to stop doing that, even though I never found Google Wave particulary helpful and prefer twitter over Google Buzz. My aging Android handset will be replaced by a newer one when I think it has to be replaced, and, yeah, Google Mail is the best free mail service I ever used.

Now Google is coming up with something new that might will change the world of searching the web and thus SEO, and as I am involved in some projects, that focus on SEO, I almost have to watch this new thing very carefully. Google Instant maybe what I always waited for but was afraid of at the same time. It might make SEO that doesn´t deliver the best content (not only cheap, keyword heavy content mixed page ranking enhancing linkbuilding) totally useless and help us all to find what we are really looking for, while killing some simple business models, that were based on leading people somewhere they don´t want to go.

Panic might be wrong though, even though business models have to be rethought properly – the diffusion of innovations always takes its time.